The Directorate General of Marine Policy (DGPM) is a central service under the direct administration of the Portuguese Government, with administrative autonomy. Its mission is to “develop, monitor and update the National Ocean Strategy, create and recommend on the national ocean policy, develop the maritime spatial planning, follow-up on and participate on the development of an EU’s Integrated Maritime Policy and promote national and international cooperation regarding ocean subjects”. DGPM requested a communication package for the Sea of Equality event to address the importance of strengthening the role played by women in the maritime sector, organized under the Portuguese Presidency of the EU. The communication package included a logotype for the event based on a set of specifications shared by the Client, the development of the visual identity for the event, as well as several communication materials including support materials for the conference.
Science Crunchers® developed the graphic identity for the Sea of Equality event. The design team worked from the Client’s briefing to deliver different options of logo aligned with the visual identity of the Portuguese Presidency of the EU. Using different sets of colours and variations of concept to deliver three logo options: a more iconic and minimalist version, a more edgy one, and a third one in between the previous two. After the logos were approved, the designers and the writers worked close together to develop the copy and visual elements to all the supporting communication materials – Agenda, banners, conference backgrounds, conference crawl, and printed dissemination materials (posters, flags, and giftware).