The goal was to develop a communication toolbox including several infographics to be used to communicate the Client’s positioning and services to veterinarians and other customers. This toolbox was also the starting point for developing other marketing and communication materials, including a video.
Science Crunchers® analysed and crunched all the technical information and scientific data shared by the Client to define the storylines for the different deliverables. The design team created drafts of the visuals to validate with the Client thus ensuring the approach was correct and all details were being considered. The result was a unique, appealing and self-explanatory set of visuals ready to be used in all types of outputs.