The Maine Aquaculture Association, a nonprofit trade association that supports Maine’s seafood farmers, asked for help to develop a series of 2-pagers to disseminate benchmark and production information to its associates. The deliverables needed to be as visual as possible with tailormade infographics to help conveying the message and support the written contents.
The Science Crunchers started with the revision of all contents (written and graphical) to crunch the information to be included in each 2-pager. The designers then defined the graphic identity of the outputs based on the Client’s brand identity and created the necessary images to turn the documents into informative and visually attractive documents. All infographics, data charts, tables, and icons were created to ensure a graphic coherence between the several deliverables while complementing the written information.