CHALLENGE

The goal was to define a new communication strategy and a new visual identity for the European Organization CBE JU (Circular Bio-based Europe Joint Undertaking) to mark and match the new stage the consortium was going to enter. The project also included the creation of a Brand Book and designing CBE Ju’s new website based on the new visual identity and brand positioning.

OUR WORK

Science Crunchers® defined the new communication strategy for the Client based on evidence from an extensive benchmark analysis. This was followed by a creative process to develop the brand’s tagline, key messages, and slogans. Based on the Client’s briefing and future brand needs our design team worked on the visual identity, revamping the logotype supported by a new visual concept and graphic identity.

Christmas animated postcard

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