The client approached us to create brochures for one of their star products. The goal was to explain the product’s mode of action and main features supported by data from scientific studies and to a specialized audience. Biomin develops solutions to the feed livestock and aquaculture industries, and wanted to use the brochures to communicate the added-value of their product to a specialized audience.
Science Crunchers revised all the written content provided by the client to develop brochures for two product ranges, swine and poultry. We crunched down the studies’ results to come up with scientifically accurate and simple figures that explained the product’s mode of action. The visuals created included infographics, data charts, tables, and icons to identify and illustrate the product’s benefits. The brochure’s final design and layout followed the client’s brand guidelines.