The, at the time, newly established AIR Centre, born from the Atlantic Interactions, an intergovernmental initiative to unleash the potential of the Atlantic Ocean, required a collection of communication materials to introduce the organization to the general public. The communication package included developing a website (both content and design) and the creation of several dissemination outputs including a flyer and a brochure.
Science Crunchers met with the client and explored all the available information to have a thorough understanding of the client’s initiative and goals. Based on all the material available, the written content was developed in strict collaboration with the design team to ensure the website layout and structure were fully aligned. The result was a highly functional and structured website ready for constant updates that mirror the AIR Centre dynamism. A flyer and a brochure were also prepared, developed in parallel to make sure all communication was coherent and complementary. Both deliverables were built around the client’s logo and using the strong colours that characterise the initiative. Once again, writers and designers worked in close cooperation to deliver two consistent, clean and organized outputs, designing new, custom-made graphic elements to create visually appealing communication pieces.